Reuters Strategic Marketing is a one-day CMO-level summit produced by Reuters Events, the conference division operating under the Reuters/Thomson Reuters umbrella. The New York edition concentrates senior brand-side marketers into a single-track format focused on growth strategy, brand building in a polarized media environment, AI adoption inside marketing organizations, and the changing remit of the CMO role itself.
The agenda mixes individual case-study keynotes from CMOs of large consumer brands with panel discussions and smaller roundtable formats. Themes in the 2025 edition included authenticity in a polarized world, leveraging AI for creative and operational growth, and a dedicated track for senior women in marketing covering leadership, career progression, and navigating industry change.
The event is curated rather than mass-market: attendance skews heavily toward C-suite and SVP-level marketers from enterprise brands, with vendor participation limited and gated through sponsorship. Reuters also runs a separate Strategic Marketing West edition on the U.S. west coast earlier in the year, plus adjacent Reuters Events properties covering customer experience, e-commerce, and ESG that share parts of the same enterprise audience.
The "global broadcast" framing introduced in recent editions extends a portion of the keynote programming to a virtual audience beyond the in-person New York attendees, which expands speaker reach but does not change the in-room dynamic of an enterprise CMO summit.
See full speaker listhttps://events.reutersevents.com/marketing/sm
Senior marketers attend to hear how peer CMOs are restructuring teams around AI, defending brand budgets, and rethinking measurement — and to compare notes inside small-group roundtables with counterparts at other enterprise brands. The single-day format trades breadth for direct CMO-to-CMO exposure.
Marketing technology, agency, and media partners sponsor Reuters Strategic Marketing to reach CMOs and SVP-level marketers in a setting where competing vendor noise is limited and access is structured through curated meetings, panel inclusion, and roundtable hosting. Because the in-person attendee count sits in the low hundreds, sponsorship is priced and structured around quality of access rather than volume — the trade-off versus larger martech conferences is fewer total conversations but a higher proportion of those conversations happening with named-account CMOs.
For the most current information on dates, speakers, sponsors, and registration, visit the official site.
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