Eric Schwartz, CMO of Clorox
Eric Schwartz has spent his career figuring out what people actually care about—and how brands can show up in those moments.
As Chief Marketing Officer at Clorox, he leads with focus and range. He’ll be joining the Beanstalk community to share what that looks like in practice.
One of his standout initiatives is Start Clean, a campaign that used AI to track social conversations and spot flu outbreaks in real time. The goal wasn’t just data but timing. Eric helped Clorox show up when people needed them most, making a 110-year-old brand feel a little more real-time.
Eric’s connection to Clorox started in 2000, when he joined as a junior brand manager. He left to lead marketing at Tyson and Hillshire, then returned to take on Clorox’s top marketing role.
Today, he oversees brands like Burt’s Bees, Brita, Kingsford, Fresh Step, and, of course, Clorox bleach. It’s a mix that spans everything from lip balm to charcoal. Not many marketers are switching between skincare and BBQs in the same week — but Eric does.
Before Clorox, he also spent time selling burgers and bacon. That makes him one of the rare executives who’s marketed both protein and disinfecting wipes, which says a lot about his ability to adapt and lead across categories.
People who know Eric see him as a future CEO. He’s direct, strategic, and tuned into the way consumer expectations actually shift and not just what the charts say.
That’s the kind of leadership Beanstalk is built to spotlight.
Want to meet leaders like Eric?
Apply to attend Beanstalk
Know someone who should be in the room?
Send them our way at vip@beanstalkevents.com.
