Founding PartnerNBCUniversalOfficial Banking PartnerHighbeamOfficial Logistics PartnerFlexportOfficial CX PartnerRichpanel

eTail East 2026

Updated 2026-05-27 · Published by Beanstalk Events
Official sitehttps://etaileast.wbresearch.com/
Upcoming Event

At a glance

Dates
August 10-12, 2026
Location
Boston, MA — Sheraton Boston
Audience
Senior ecommerce, omnichannel, marketing, and digital leaders from retailers and DTC brands, plus solution providers.
Format
Stage content, hosted meetings, workshops, expo, and networking receptions.
Scale
1,000 (estimated)

About this event.

eTail East (branded by the organizer as eTail Boston) is produced by Worldwide Business Research (WBR) and runs annually each August in Boston. The 2026 edition is scheduled for August 10-12 at the Sheraton Boston. The organizer's site advertises a program of 150+ speakers spread across keynotes, panels, fireside discussions, and track sessions covering topics such as AI in commerce, retail media, customer retention, omnichannel operations, and marketing measurement.

The event combines stage content with structured one-to-one meetings between retail and brand decision-makers and solution providers, alongside an expo floor of ecommerce technology vendors. WBR also runs adjacent summit days focused on search, marketing, and operations.

The audience leans toward VP, SVP, and C-suite roles at established retailers and growth-stage DTC brands across categories including apparel, beauty, home, food and beverage, and consumer electronics.

Notable past speakers.

  • Paul Toms, Chief Marketing Officer at Wayfair
  • Heather Bennett, President & Chief Customer Officer at Michaels Companies
  • Sandy Gilsenan, Chief Retail & Customer Officer at Warby Parker
  • Elina Vilk, President & Chief Business Officer at David's Bridal
  • Katia Unlu, Chief Commercial Officer at Boll & Branch
  • Brad Thompson, SVP Technology at Target
  • Neelima Sharma, SVP Omnichannel & Ecommerce Technology at Lowe's Companies
  • Matthew Rubin, SVP, President of Digital & Ecommerce at Tractor Supply Company
  • Meenakshi Lala, Chief Executive Officer at Urban Stems
  • Kimberlee Vaccarella, Founder & CEO at Bogg Bag
  • Aman Advani, Co-Founder & CEO at Ministry of Supply
  • Wombi Rose, Co-Founder & CEO at Lovepop
  • Reba Hatcher, Chief Commercial Officer at ButcherBox
  • Neil Shah, Chief Commercial Officer at SharkNinja
  • Talia Monroe, SVP Commercial Growth at Chobani
  • Tierney Wilson, SVP DTC at Olaplex
  • Zachary Dennett, VP Merchandising at CVS Health
  • Kristi Carlson, VP Digital Technology at Kendra Scott
  • Kim Jackson, Director, eCommerce at Harley-Davidson
  • Sharat Dwibhasi, Associate Director, Marketing Analytics at Chewy

See full speaker listhttps://etaileast.wbresearch.com/speakers

Notable past sponsors.

  • Akamai
  • Algolia
  • Canto
  • Cohley
  • Constructor
  • Coveo
  • Criteo
  • Extole
  • fabric NEON
  • Inbox Monster
  • Iridio by RRD
  • MNTN
  • Partnerize
  • Purple Dot
  • Rezolve Ai
  • RTB HOUSE
  • SAP
  • Shopify
  • Similarweb
  • Smarter Ecommerce
  • Teikametrics
  • Yottaa

See full sponsor listhttps://etaileast.wbresearch.com/sponsors

Why brands attend

Retail and DTC brand teams attend to benchmark with peers across categories, source vendors for specific roadmap initiatives through the hosted-meeting program, and hear case-study content from operators tackling similar problems.

Why companies sponsor

Solution providers sponsor to generate qualified meetings with senior buyers at retailers and DTC brands, demo products on the expo floor, and build category awareness through stage and roundtable slots.

More information

For the most current information on dates, speakers, sponsors, and registration, visit the official site.

Visit organizer site →

This is a third-party summary published by Beanstalk Events. For official information, dates, and registration, please visit the organizer’s site linked above.