Gartner Marketing Symposium/Xpo is Gartner's annual North American conference for marketing leadership, anchored in Gartner's own research and analyst bench. The 2026 Denver edition delivers 110+ research-driven sessions led by 50+ Gartner analysts, covering CMO leadership, marketing strategy, brand, customer experience, digital marketing, marketing analytics, demand generation, and marketing technology.
Unlike vendor-organized marketing conferences, the agenda is almost entirely built around proprietary Gartner research — the annual CMO Spend Survey, the Magic Quadrant frameworks for marketing technology categories, and Gartner's predictions on generative AI in marketing. Attendees can book one-on-one meetings with the analysts whose research they read throughout the year, which is one of the structural reasons enterprise marketing teams send delegations.
The sponsor expo, branded as Xpo, sits alongside the conference content and hosts marketing technology and services vendors. Sponsorship is tiered (Premier, Platinum, Gold), with the Premier tier occupied by the largest martech platforms. Gartner also operates parallel Marketing Symposium editions in EMEA (London) and APAC.
The 2026 Denver agenda is organized around five tracks: CMO leadership, marketing strategy, customer behavior shifts, demand generation, and marketing transformation — each with its own analyst program lead. Cross-cutting themes for 2026 include generative AI integration across the marketing stack, marketing's role in revenue accountability, and how CMO tenure and budget pressure are reshaping team structures. Gartner's annual CMO Spend Survey reveal session is typically a centerpiece of the agenda and a reference point for the rest of the year's coverage.
See full speaker listhttps://www.gartner.com/en/conferences/na/marketing-symposium-us/speakers
See full sponsor listhttps://www.gartner.com/en/conferences/na/marketing-symposium-us
Enterprise marketing teams attend to access Gartner analyst research in person, book one-on-one analyst meetings tied to specific decisions (martech selection, org design, AI adoption), and benchmark with peer CMOs and marketing VPs. The research-anchored format gives attendees frameworks they can apply directly to internal planning cycles.
Marketing technology platforms and services vendors sponsor to reach the Gartner-influenced buyer audience — the same buyers who consult Magic Quadrants and analyst inquiries during vendor selection. Sponsorship includes Xpo booth presence and, at higher tiers, speaking and meeting program access. For vendors in Gartner-covered categories (martech suites, CDPs, ABM platforms, content marketing platforms, marketing analytics), Xpo presence reinforces account-based marketing campaigns that target the same buyer set throughout the year via Gartner research and inquiry calls.
For the most current information on dates, speakers, sponsors, and registration, visit the official site.
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