Newtopia Now is an annual conscious-consumer trade event produced by Informa Markets' New Hope Network, with product discovery powered by Beacon Discovery. The 2026 edition runs August 18-20 in Denver, with the show floor open August 19-20. Programming is built around three themed neighborhoods that organize exhibiting brands: Thrive (human health and functional products), Glow (natural beauty and holistic wellness), and Regenerate (products and business models focused on environmental impact).
The audience includes retail buyers from natural and conventional grocery, investors, service providers, and emerging and established CPG brands. The 2025 edition featured buyers from Whole Foods Market, Sprouts Farmers Market, The Fresh Market, and Kroger, with a retailer pitch event hosted by Whole Foods buyers. Programming combines the show floor with keynote talks, panel sessions on category and policy topics including tariffs, and the Newtopia Now NEXTY Awards for new product innovation.
Coverage of past editions has been published by New Hope Network, Trade Show Executive, and trade titles covering the natural products industry. The 2025 edition reported 500 brands, approximately 7,000 attendees, and 150+ first-time exhibitors per New Hope Network. Newtopia Now sits within the same New Hope Network event portfolio as Natural Products Expo West and Natural Products Expo East, and is positioned by the organizer as a discovery-oriented event with a higher concentration of emerging brands relative to the larger Expo West and Expo East shows.
Programming at past editions has included sessions on category trends across functional food and beverage, supplements, beauty, and home and personal care, plus operational topics including tariffs, retail readiness, and capital strategy for emerging CPG brands.
See full speaker listhttps://www.newtopianow.com/
Emerging and established natural products brands attend to meet category buyers from natural and conventional retailers in a focused three-day window, get in front of investors and growth advisors, and gain visibility through the NEXTY Awards and themed neighborhood placements.
Service providers, ingredient suppliers, retail technology firms, and capital partners sponsor and exhibit to access the operators behind conscious-consumer brands and the buyers who stock them, with sponsorship tiers combining floor presence, content slots, and pre-show marketing visibility.
For the most current information on dates, speakers, sponsors, and registration, visit the official site.
Visit organizer site →This is a third-party summary published by Beanstalk Events. For official information, dates, and registration, please visit the organizer’s site linked above.