NRF: Retail's Big Show is the annual conference produced by the National Retail Federation, the U.S. retail trade association. The 2026 edition ran January 11-13, 2026 at the Jacob K. Javits Convention Center in New York City. The organizer describes the event as bringing together the retail industry to discuss trends, technology, and operations across stores, e-commerce, supply chain, and consumer experience.
The program structures around three components per the organizer: a learning agenda of keynote and breakout content, a technology expo where vendors demonstrate products and services, and structured networking among retail professionals. The expo floor historically spans multiple halls inside the Javits Center, with the organizer reporting more than 1,000 exhibiting companies across categories including point-of-sale, payments, supply chain, store operations, marketing technology, and artificial intelligence.
NRF's audience skews toward enterprise retailers and large brands, with both U.S. and international attendance. The program runs across keynote stages, breakout sessions, and ancillary tracks covering store design, loss prevention, and workforce. The event traditionally opens on a Sunday and runs through Tuesday, with adjacent industry events and dinners scheduled across Manhattan during the same week. The organizer's audience composition spans retail CEOs, COOs, CIOs, CMOs, store operations leaders, supply chain heads, and merchandising executives, with international retail delegations from Europe, Asia, and Latin America attending alongside U.S. retailers.
The following speakers are listed by NRF on the official Big Show site at the time of writing, drawn from the 2026 program:
See full speaker listhttps://nrfbigshow.nrf.com/
Retail teams attend to evaluate technology vendors in person, hear from peer retailers on stage, and meet partners across merchandising, store operations, and digital functions in a single venue.
Vendors sponsor and exhibit to demonstrate products to retail buyers, generate qualified pipeline from enterprise retail accounts, and establish brand presence among the U.S. retail buyer base concentrated at the show.
For the most current information on dates, speakers, sponsors, and registration, visit the official site.
Visit organizer site →This is a third-party summary published by Beanstalk Events. For official information, dates, and registration, please visit the organizer’s site linked above.