SubSummit is an annual conference focused on subscription commerce and direct-to-consumer recurring-revenue businesses, produced by the Subscription Trade Association (SUBTA). The 2026 edition takes place May 13-15 in Kansas City, Missouri, following the organizer's announcement at the conclusion of its 2025 event.
The program is built around 100+ speakers across five stages, covering retention, churn, payments, fulfillment, AI applications, growth marketing, customer experience, and subscription business models. The 2025 edition included over 110 expert speakers, more than 200 sponsors and exhibitors, and facilitated more than 2,200 curated one-to-one meetings between subscription brands and solution providers, per the organizer.
The audience is concentrated on subscription operators — founders, growth, marketing, retention, and operations leaders — at DTC and enterprise subscription businesses across media, food and beverage, beauty, fitness, and software. The hosted-meeting program is a central component of the event, pairing subscription brands with vendors across subscription billing, retention tooling, fulfillment, payments, and customer experience. The expo floor sits alongside the stages, and evening receptions are organized around category meetups and sponsor-hosted activations.
Programming is structured to balance enterprise-scale subscription operators with earlier-stage DTC subscription brands, with sessions tagged by audience seniority and category so attendees can build a track that matches their stage and function.
Per the organizer, past SubSummit programs have included speakers from:
See full speaker listhttps://subsummit.com/speakers/
Sponsors and partners listed on the organizer's 2026 sponsor lineup page include:
See full sponsor listhttps://subsummit.com/sponsors/lineup/
Subscription operators attend to benchmark retention and growth tactics with category peers, evaluate vendors through structured meetings, and hear case studies from senior practitioners in adjacent subscription categories. Content programming includes tactical sessions on churn reduction, payment recovery, pricing, and onboarding flows.
Solution providers sponsor to meet a concentrated audience of subscription decision-makers, generate qualified meetings, and demonstrate products on the expo floor; the organizer cites an average of 5-10 qualified meeting opportunities for participating suppliers. Sponsorship tiers range from expo-only presence through stage placements and curated meeting programs targeting specific subscription verticals, with the organizer publishing detailed tier and meeting-quota information on the supplier prospectus page.
For the most current information on dates, speakers, sponsors, and registration, visit the official site.
Visit organizer site →This is a third-party summary published by Beanstalk Events. For official information, dates, and registration, please visit the organizer’s site linked above.