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Beanstalk Partner · 2024

Firework.

Bring in-store experience and human connection online

Beanstalk Partner · 2024

Category
video commerce
Partnership
2024
i.

In their own words

About Firework

SourceProfile content pulled verbatim from firework.com. We summarize each partner using their own language to keep representation honest and accurate.

Firework is a video commerce platform that helps brands bring the in-store experience and human connection online through shoppable video, video showrooms, 1:1 video chat, AI shopping agents, and AI content solutions. The all-in-one platform enables omnichannel video syndication across websites, email, mobile apps, packaging, SMS, social, in-store, publishers, and retailers. Firework is used by over 1,500 global brands and retailers and has driven over $300M in GMV and 2 trillion+ video views.

ii.

Trusted by

Trusted by Firework customers

A selection of consumer brands building with Firework — 28 publicly listed customers, one of whom is also part of the Beanstalk community.

  • Albertsons
  • Designer Shoe Warehouse
  • Olaplex
  • Victoria's Secret
  • Anker
  • Coty★Beanstalk attendee
  • Chiquel
  • American Express
  • L'Oréal
  • Unilever
  • Vogue
  • Safeway
  • Loblaws
  • GE Appliances
  • Shoprite
  • The Fresh Market
  • Gerhard's Appliances
  • Dove
  • Philosophy
  • Redken
  • JD
  • Stolen Stores
  • Williams Sonoma
  • GreenPan
  • Tula Skincare
  • Grande Cosmetics
  • Kylie Cosmetics
  • Pacifica
iii.

Selected case studies

Firework case studies

i.
Anker Creates an Immersive Shopping Experience Achieving a 100% Lift in Conversion RateAnker
→
ii.
How The Fresh Market Achieved 18.7x Engagement RatesThe Fresh Market
→
iii.
How Hyland's Boosted Website Conversions by 3.4x with Authentic UGC Video ReviewsHyland's
→
iv.
Musely: Elevating the Cancellation Flow with Firework's AVAMusely
→
v.
How Heinz Supercharged Customer Engagement With FireworkHeinz
→
vi.
Stolen Stores Increases Order Value by 10% With Shoppable VideoStolen Stores
→
vii.
Tell an Incredible Story Through Short VideosCymbiotika
→
How Natori Drove a 141% Increase in Conversion RatesNatori
→
Spread the Love Success StorySpread the Love
→
Beekman 1802 Success StoryBeekman 1802
→
GreenPan Success StoryGreenPan
→
Promise Cosmetics Success StoryPromise Cosmetics
→
American Girl Success StoryAmerican Girl
→
Narcity Success StoryNarcity
→
iv.

In the news

Firework in the news

Firework Raises $150 Million in Funding Round Led by Softbank
Read the announcement →
Victoria's Secret enhances online shopping experience with Firework
Read the announcement →
Walmart delves into 'shoppertainment' livestream video
Read the announcement →
Firework wins Frost & Sullivan Competitive Strategy Leadership Award two years in a row
Read the announcement →
v.

Related partners

Other Beanstalk partners in Marketing & Growth

AfterSell
Upselling without the sacrifice
Agentio
The AI-Native Infrastructure for Creator Advertising
AppLovin
We enable businesses to advertise profitably
Aspire
Commerce at Scale. Built on Trust

Meet the Firework team at Beanstalk 2026.

September 14–16, 2026 · Manhattan × Industry City, Brooklyn

Request an invite →
Beanstalk Events · Brooklyn, NY
Visit firework.com →