Northbeam.

Northbeam is a marketing intelligence platform that provides multi-touch attribution, incrementality, and media mix modeling to help brands make their marketing more profitable. Its first-party data and dashboards let marketers track ad performance across channels, attribute revenue to top-of-funnel and view-through campaigns, and forecast revenue based on media mix. The platform also offers Northbeam Apex, which sends first-party performance data directly to ad platform algorithms to improve ROAS and CAC.