Noura Sakkijha, Co-Founder & CEO of Mejuri
Noura Sakkijha is helping reset expectations in fine jewelry.
As co-founder and CEO of Mejuri, she’s led one of the most visible shifts in the space: 80% of the brand’s customers are women buying jewelry for themselves.
The message is clear: No gifting required.
Noura comes from a long line of jewelers in Amman, Jordan. She grew up around diamonds, but Mejuri was built on a different question: "How do you design a jewelry brand around self-expression and self-purchase, not tradition?"
In 2020, she raised a $23 million Series B while seven months pregnant with twins. That detail is not a mere headline. It’s a leadership data point.
Inside Mejuri, she runs quarterly town halls centered on direct conversation. No decks. No ceremony. Just Q&A with her team, out loud and on record.
It’s a structure that encourages honesty across the org, not just at the top. It also sets a pace, measured, clear, and consistent, that carries through her day.
After hours, that rhythm turns into quiet time at home, often unwinding with an episode of Succession once the twins are asleep.
We’re excited to have Noura at Beanstalk — not just because of what she’s built, but how she does it: clear, direct, and quietly firm, her presence makes the room sharper.
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